Why Realtors Won’t Have Their Jobs Wiped Out By AI

Some industries fear the inevitable–the incorporation of artificial intelligence in business. Since the dawn of the digital era, a lot of things have changed in how businesses operate. Clerical, repetitive jobs that operate in a singular process have been shown to be replaced by these artificially-powered machines. An example of this is the job of a realtor, who helps clients find their properties and offers options for a commission.

According to tech expert Andrew Charlton, we can expect artificial intelligence to permeate many businessindustries over time:

• At present, only 15% of businesses are applying AI in their operations. However, a lot of businesses are already considering implementing AI in the next 12 months.
• A lot of businesses use AI for marketing strategies. Over 31% rely on AI-powered marketing tactics, but these capabilities are sure to spread in various branches of business over time.
• 72% of business owners are perceive AI to be a great business advantage–it helps improve task performance and increases output for less time, energy and resources.

Considering these benefits, some realtors still fear the loss of their jobs because of how AI-powered systems can do tasks. Andrew Charlton states that these fears are entirely false. In fact, AI can even help workers specialize with their tasks. In this post, Andrew Charlton talks about why realtors would not be replaced by AI.

Why Realtors Won’t Be Replaced By AI: Five Reasons Why

 

1. A realtor’s job often needs personal contact

A realtor’s fear may be present in the digital age because there are websites that automatically offer property listings based on a potential customer’s preference. However, clients don’t purchase property that easily as it involves a large investment. Most of the time, potential customers need a personal contact that they want to meet before buying or renting out a property.

This is why a realtor’s job won’t be easily replaced by AI. A realtor needs to show the place, set the contracts to be signed by the clients, and answer other additional questions that cannot be done automatically.

2. People still trust humans more than robots

Aside from having a personal contact, there is also an issue of trust when it comes to robots versus humans. Robots, although efficient, seems to be impersonal and would be difficult to trust in the long run. People still need human interaction to believe that their transactions are genuine, and they’re not just giving their money away to some scheme that can be done through computer operation.

Realtors can take advantage of this notion by ensuring that clients will be guided by an actual person who can help them find the best options based on their preferences. In the end, people don’t want to set agreements with automated procedures–they want to understand that there is a person they can trust through the process.

3. AI will even help realtors find clients easily

Some realtors fear that AI will eventually take over and make them lose their capability to sell the property, but this is very far from the truth. The real reason why AI was created is the same purpose for any type of technology–to make human lives more efficient and convenient.

In fact, AI can help realtors find more clients effectively through the use of different marketing strategies. A lot of entrepreneurs make use of targeted advertising, use of demographic information to make property suggestions and helping out with the first part of the inquiry process. This makes the job much easier for the realtor. Instead of having to do each task manually, which is very time-consuming, now realtors can enjoy the automated processes that AI brings. The tedious, repetitive work is now eliminated, and realtors can focus more on interacting with clients for higher-level transactions.

4. The new technology is an opportunity to have specialized skills

Instead of seeing AI as a threat, realtors should be open to the possibility of improving their skills and knowledge in the real estate industry. The power of AI can bring in a lot of specialized tasks that realtors can equip themselves in the future.

These include less of suggesting listings and more of understanding how to flip houses to entice more clients. Other specialized skills include the art of communicating with potential customers and assisting them through the process of buying or renting property.

5. AI can help in simplifying tasks for realtors

AI can also help in simplifying jobs for realtors. A great idea to use AI in selling property is being able to bring powered devices that contain in-depth information during an open house.

Having a database will allow the realtor to answer questions sufficiently, and this will help clients gain confidence to buy the property.

As businesses consider AI implementation, realtors shouldn’t be intimidated by the new technology. It should be welcomed and used to every professional’s advantage and career growth.