Jason McLaughlan Interviewed On FiveHundo
When Jason McLaughlan was asked how he could improve his business, he answered in the following way:
The fencing niche is a multi-billion dollar industry with a huge growth potential that includes franchising and licensing. Western Fence is continually expanding its business to match customer needs and expectations. Part of the reason the company has grown fast stems from aggressive brand awareness and strategic positioning. We will continue to appeal to our target base through our website, email marketing and powerful billboard advertising.
Our internal research also shows the provision of high quality products backed by excellent customer service plays a big role in customer retention. We usually run discount offers for fence repairs and maintenance during the holidays, and these have proved very popular with our clients. We are currently chasing a certification in the fence and gate design and are all set for approval. This will help us break into markets that lie beyond our borders and grow the business.
Jason McLaughlan on FiveHundo
Read the full interview by visiting: http://www.fivehundo.com/jason-mclaughlan/
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